Part of the National Student Advertising Competition, our team was given the task to create a year long integrated creative campaign for our client, Wienerschnitzel. As one of the five media planners on the team, I researched our target audience, and found the best media placements that would reach, engage, and resonate with our audience while ensuring that it stayed within our strategy and budget.
The Ask: Elevate the image of the hot dog in order to increase primary demand. In short, change the perception of the hot dog.
Strategy: Hot Dogs Celebrate Any Moment
Big Idea: Go Beyond. Go Schnitz!
Awards: First Place in District XI competition.
Placed 11th in regional competition out of 120 schools in the nation.
Researcher: Colin Kearney