Task: Create a tentative media plan for Victoria’s Secret to help promote the company’s new plus size lingerie line and increase revenue by 5%.
Media Strategy: With a focus on traditional, digital, and experiential placements, we came up with our campaign, “Sexy Is Confidence”. This campaign will help our target demographic feel confident, no matter their appearance.
Aspen Inouye (designer + strategist)
Sidney White (writer + strategist)
Me (strategist + project manager)